At NOS Alive music festival researchers from Instituto Gulbenkian de Ciência develop several activities to stimulate visitor’s curiosity. And with so many triggers competing for attention, the most creative win. 

Instituto Gulbenkian de Ciência has just been awarded with the Access Culture – Clear Language 2020 Award for the “Science Alive” exhibition, prepared for the festival.

According to the jury, in such a context you need to capture the audience’s attention and IGC “used essential rules of concise writing: adapting the message to the target audience and to the occasion, well-known words, short sentences and paragraphs, and a pleasant graphic layout”.

The jury members of the award – Hugo Sousa, Joana Lobo Antunes e João Martins – state that “the outcome was texts that were easy to read and capable of capturing and maintaining interest, even in a few minutes”.

Access Culture – Clear Language Award is an award that aims at creating a special motivation to study, implement and diffuse best practices. Acess Culture iniciatives intent to o place the issues related to access – physical, social and intellectual – in the centre of the reflection and practice of the cultural sector.