Top Tips for Public Engagement on Climate

As organisations plan for COP27, a new report shares top tips for mobilising the public around climate conversations.
31 may 2022

Involving communities in climate action is the best way to hold governments – local and national – to their climate responsibilities and to inspire individuals to change their own behaviour.

COP26 provided a major platform for engaging UK and international communities on climate issues in a variety of creative ways. The summit garnered huge media and public interest, particularly in local communities.

Ahead of COP26, the Calouste Gulbenkian Foundation (UK Branch) invited funding applications from organisations planning different public engagement initiatives. We brought together a cohort of six organisations to share knowledge and plans, create a joint ‘Theory of Change’, and collect evidence on what campaigns, models and practices turned out to be most effective in engaging the public around COP26. Various public audiences in Glasgow and around the UK were reached through the group’s activities.


Supported projects

Democracy Pioneers – using theatre to enable young people to influence policy.
Hope for the Future – training people to engage with Members of Parliament on climate change.
Force of Nature – mobilising young people and using physical and digital campaigns to connect people to their environ(mental) health.
Stop Climate Chaos Scotland – organising spaces for people to stay, meet and network during COP26.
People Ocean Planet – supporting collaborations between scientists and artists.
Not1More and Together We Ride – connecting UK communities with international environment defenders.



This newly published report describes key lessons from the learning cohort, and case studies of each organisation’s work. The findings should benefit other NGOs, campaign groups and organisations, especially those working towards COP27 who could be inspired to do more in the public engagement arena.


Top Tips

The summary report describes top tips for organisations engaging the public in climate action, including:

  • Be clear on long-term goals
  • Build in evaluation from the start
  • Collaborate on plans to extend your reach
  • Bring new people in
  • Connect climate change to things people care about in their own lives
  • Harness emotion in a way that moves people towards action
  • Don’t forget your campaigners
  • Be creative
  • Be visible
  • Pool information and resources
  • Be flexible and act nimbly


The Foundation commissioned evaluator Sally Cupitt to lead the collaborative project and produce the full report. The group met and shared learning through a series of virtual meetings, held between June and November 2021, where the evaluators helped the organisations implement frameworks, design data collection tools, and assess their work.


Read Top Tips summary Read full report

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