Pioneering Communications: Innovation and Opportunities in Advertising Sustainability

Authors: Victoria Brooks and Ella Saltmarshe

(November 2016)

Pioneering Communications identifies new ways that environmental organisations and advertising agencies can work together to tackle profound and urgent environmental challenges. The report identifies different pathways to collaboration and opens up new possibilities for influencing positive change both for NGOs and the advertising industry.

This report by Victoria Brooks and Ella Saltmarshe of  The Comms Lab was published by the UK Branch of the Calouste Gulbenkian Foundation. As part of our Valuing the Ocean strand we are championing collaboration through the CoLAB and exploring new ways of communicating why the ocean matters in order to protect it.