Telling the Difference: Using Story to Change Systems by Ella Saltmarshe of The Comms Lab is a field-guide about how to use story and narrative to change systems.

The report was published by Calouste Gulbenkian Foundation (UK Branch) as part of our Valuing the Ocean strand. The Foundation has been exploring new ways of communicating why the ocean matters in order to secure better management and protection. Stories can be powerful tools for illuminating the possibilities of change and inspiring action, hope and collaboration. We believe understanding how stories shape the world is critical if we are to make real progress in the areas of social and environmental change.

Telling the Difference sets out the story ‘landscape’ – why and how stories are being used and who is using them – so we can more easily navigate the possibilities of story and make sense of the world in new ways, influencing culture, ideas and action for positive social and environmental change.