• Priority Area Boosting Fact-checking Activities in Europe
• Funding Round / Action Types 6th Funding Round – Urgent Actions
• Year 2024
• Country United Kingdom
• Project Status Ongoing

The next UK general election provides an opportunity to increase Full Fact’s output, reach new audiences and inform millions of people across the UK with accurate information, all while maintaining the usual high standards of accuracy, independence, and impartiality.
Lack of faith in politics is regularly among the top ten most important issues facing Britain according to the UK public, and the repeated misuse of facts is eroding trust and interest in politics. This is all evidence that fact checking is needed to inform the UK public with trustworthy information, increase scrutiny for people in positions of power and rebuild trust in democratic life.
With the ‘Fact checking the 2024 UK general election’ project, we will deliver a set of initiatives aimed to fact check a wider range of claims, disseminating our pieces through traditional and online media. In particular, we will carry on with our regular fact checking activities, analyse parties’ manifestos, and partner with media broadcasters to live fact check public debates. We will also produce short videos and update the public through a daily live blog.
An additional objective of the project is to increase the visibility of our content, ensuring that our fact checks are more regularly picked up by major national media broadcasters. By achieving this, Full Fact would wield greater influence in urging policymakers to reform political practices and enact legislation addressing misinformation, leading to an improved media information environment.
AI tools developed by Full Fact, will be used to monitor the debate and scale up the impact of our fact checking. Full Fact AI makes it easier and quicker for our fact checkers to narrow down the most salient things to check each day. We select claims according to the scale and severity of harm they can cause, prioritising those with the greatest potential for harm. Ultimately, our fact checking and reports are used to improve research and the information ecosystem in Europe and worldwide.