Getting Below The Surface

Mapping the Gaps Between Expert and the Public's Public’s Understanding of Marine Conservation in the UK

Author: The FrameWorks Institute  

The UK Branch of the Calouste Gulbenkian Foundation commissioned American non-profit the FrameWorks Institute to map the gaps between the expert and public understandings of marine conservation issues.

This report also gave a series of metaphors or frames to help the public understand key issues. 


Read the report


Read the Executive Summary