Getting Below The Surface
Mapping the Gaps Between Expert and the Public's Public’s Understanding of Marine Conservation in the UK
Author: The FrameWorks Institute
The UK Branch of the Calouste Gulbenkian Foundation commissioned American non-profit the FrameWorks Institute to map the gaps between the expert and public understandings of marine conservation issues.
This report also gave a series of metaphors or frames to help the public understand key issues.
Read the report
Read the Executive Summary