Artificial Intelligence, like other emerging media (XR, VR, MR), is increasingly proclaimed for the opportunities it brings to specific creative tasks, managing workflows, speeding up rendering processes or supporting new forms of audience engagement. Stuck between a fear of missing out on the AI goldrush and the fear of falling for its obvious traps, cultural institutions, artists and citizens get bobbed in between promises for AI applications, hype over tech new versions, and the constant redefining of their creative roles. Yet, if AI is quickly proclaimed an easy-fix solution for problems yet to be defined, it is not a panacea – nor a replacement for human endeavours. It is not one, but an umbrella of technologies that are the aftermaths of political, social, economic choices. Shedding light into the black-box of AI, this masterclass draws on past work by artist Sandra Rodriguez that misuses tech, big data and AI to demystify their potential.