Reshape The Future
Associação de Proteção e Apoio ao Condenado
RESHAPE’s mission is, since 2015, to work to combat criminal recidivism and promote the reintegration of this target audience. Given the organizational growth and management complexity, the articulation between all areas and activities has proved to be more difficult, making explicit the operational and support management inefficiencies, the deficiencies of governance and leadership, as well as the absence of a marketing system and communication strategy with clear guidelines. Thus, the project has 3 objectives: i) the improvement of financial management and control tools and the organization of an effective and transparent data management system; ii) the implementation of a CRM system that will bring efficiency gains in the management and analysis of the interaction with stakeholders; iii) the elaboration of a communication plan and marketing strategy and its formalization and implementation.
Thematic Area: Capacity building
Territorial Scope: Lisbon
Grant: 26 078,71 €
Duration: 12 months
Project website Project video