The UK Branch works with communications experts, including Communications Inc, and their networks of NGOs to deliver high impact, multistakeholder campaigns that spotlight the ocean’s role in climate action and provoke international policy change. Most recently, we supported Communications Inc’s campaign to influence the G7 leaders’ commitment to conserve or protect at least 30% of the global ocean by 2030, a dialogue which continued at COP26 and prompted the UN to include an Ocean Dialogue in all future COP negotiations. For its communications work and as a key member of the Marine CoLAB, Communications Inc has received £480,500 in funding from the UK Branch since 2019.
At the UN Ocean Conference and throughout 2022, the UK Branch is supporting Communications Inc to raise awareness and accelerate ocean action through effective communications. This includes media training, working with scientific communities to co-design guidance on ocean action, and launching an Ocean Visuals photography competition to address the shortage of positive ocean imagery.
‘Drop the S’ campaign
Launched in 2019, the ‘Drop the S’ campaign has aimed to persuade key groups, individuals and organisations to ‘drop the S’, and talk about ‘the ocean’ singular not ‘oceans’ plural. There is only one ocean, so it should only be referred to in singular in order to emphasise how all parts of the ocean are part of one interconnected circulation system. This reinforces people’s understanding that what happens in one part of the ocean will affect the other parts too. It reminds people that the ocean is part of one global system.